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What is flexographic printing?

Flexographic printing is a widely used and efficient printing technology. This method uses a flexible printing plate mounted on a high-speed rotating drum to precisely transfer ink to a variety of substrates, such as paper or film. This process is particularly suitable for high-volume production of custom labels, with significant speed and cost advantages.

flexographic printing

The unique properties of flexographic printing plates allow flexographic printing to achieve customization effects that are difficult to achieve with other printing methods. This versatile printing technology can be applied to a variety of products, including but not limited to:

Pressure-sensitive labels: Commonly found in daily necessities packaging
Shrink sleeve labels: suitable for curved containers such as beverage bottles
Flexible packaging: widely used in food and daily necessities packaging
Multi-layered labels: can contain more information or have special functions
Double-sided printing labels: meet the information needs of both front and back sides


In the flexographic printing process, “web material” plays a key role. This refers to large rolls of raw materials produced by companies such as Guangdong Yuehele, which are continuously fed into flexographic printing machines for processing. This continuous feeding method further improves production efficiency.

Compared with digital printing, flexographic printing has significant speed advantages. This makes the production of high-volume labels more cost-effective, especially for customers who require large quantities of labels of the same design.

After printing is completed, the labels still need to undergo subsequent processing. The most common step is to cut the label into the desired final shape. This process, often called “die cutting,” accurately cuts complex label shapes while removing excess material from around the label. This technology makes labels not only functional but also visually unique.

In addition, flexographic printing also has the following advantages:

Environmentally friendly: Use water-based or UV-curable inks to reduce VOC emissions
Strong adaptability: can print on a variety of materials, including plastic, metal foil, etc.
Stable printing quality: suitable for long-term continuous production
Simple equipment maintenance: Compared with other printing methods, maintenance costs are lower

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