In daily life, we often encounter various products made of self-adhesive paper, among which “label” and “sticker” are two common terms. Although they both belong to the category of self-adhesive paper, there are some important differences in function, use and design. This article will explore the differences between these two terms and their respective application scenarios.
I. Definition of terms
- Label
“Label” usually refers to paper or material used to identify and describe products. Labels often contain key information such as product name, ingredients, instructions for use, barcodes, etc. The design of labels is usually more formal and aims to provide the information needed by consumers. - Sticker
“Sticker” is a broader term that refers to any paper or material with a sticky backing. Stickers can be decorative or used to convey information. They are usually more creative and artistic and are widely used in personal, artistic and advertising fields.
II. Function and use
- Function of labels
Information transmission: Labels are mainly used to provide product information to help consumers make purchasing decisions.
Compliance requirements: In many industries, especially the food and pharmaceutical industries, labels are required by laws and regulations and must clearly indicate ingredients and directions for use.
Brand identification: Labels usually carry brand logos and help companies build their brand image. - Functions of stickers
Creative expression: Stickers are often used for personal expression and artistic creation, and can be designed in various shapes, colors and patterns.
Advertising: Stickers can be used as promotional tools to attract consumers’ attention.
Decorative uses: Stickers are widely used to decorate items such as notebooks, suitcases, etc. to increase personalization.
III. Design and materials - Label design
Label design usually focuses on clarity and professionalism, using standard fonts and colors to ensure that information is easy to read. Label materials are diverse, commonly used are paper and synthetic materials, which are waterproof and wear-resistant. - Sticker design
Sticker design is more free and creative, often using rich colors, patterns and shapes. Sticker materials are generally lightweight, easy to produce, and suitable for large-scale customization.
IV. Market trends
With the development of personalization and branding trends, the market demand for labels and stickers continues to grow. Companies are paying more and more attention to the design of product packaging, attracting consumers’ attention through unique labels and stickers. In addition, the use of environmentally friendly materials has also become a new trend in the market. Many companies have begun to use recyclable or biodegradable materials to make labels and stickers to meet consumers’ demand for sustainable development.